http://youtu.be/STb6ZSo5CPw
This commercial is about a dog who has killed a cat and burried it in the back yard...The male human finds out that the dog killed the cat and when his wife asks if he has seen the cat, he says no because the dog gives him a bag of doritos for bribery. This commercial overall was very funny! :)
1. Who paid for the ad?
The Doritos Company most likely paid for this ad.
2. Why does the company need to do the ad?
The company needs to make these ads so that they can sell more Doritos.
3. What group is targeted by the ad?
This is targeted to people who love to eat Doritos.
4. What about the ad leads one to that conclusion?
Towards the end of the video when the wife asks her husband if he has seen the cat, he looks at the dog with the Doritos and says no. That shows that he loves Doritos so much that he would lie to his wife just to get a bag of them.
8. What techniques of persuasion are used?
Persuasion in this commercial is that if you eat Doritos you will be happier in your everyday life. So if your not happy, grab a bag.
9. What different meanings would different people perceive?
People could perceive different meaning such as if you do something bad you could cover it up with a bribe, which is never good in any case.
14. Is it closer to fantasy or reality?
I think it is closer to fantasy because a dog cant think logically about killing a cat and burying it to hide the mess. Then bribing the owner with the Doritos which I think is very funny.
Saturday, February 18, 2012
Monday, February 6, 2012
Deconstruction #1 With Group
We chose to look at the add, "Snuggie for Dogs." We chose this one because it involved dogs which are cute and cuddly and this drew in our attention.
1. Who paid for the ad?
- The people that paid for this add would be the Snuggie people.
2. Why did they create this ad?
- To sell more Snuggie's to pet lovers.
3. Who is targeted?
- The group that this is targeted to animal lovers- people who own pets.
4. What about the ad leads to that conclusion?
- It shows that people who really love their pets will keep them warm, for instance going for a walk outside.
14. Is this ad closer to Fantasy or Reality?
- This is definitely closer to reality because some people do love their pets like they are their children and they will do anything to help keep them warm.
8. What techniques of persuasion are used?
- They are using adorable puppies in this add which gives a warm and fuzzy feeling. They also use everyday people which makes it reality.
15. Does it use stereotypes?
- The only stereotype that we found as a group was that throughout the whole add there are no men putting a Snuggie on a puppy. They were all women so this could give off that only women use things like this.
We used information off of http://medialiteracyproject.org/deconstructions/snuggie-dogs
1. Who paid for the ad?
- The people that paid for this add would be the Snuggie people.
2. Why did they create this ad?
- To sell more Snuggie's to pet lovers.
3. Who is targeted?
- The group that this is targeted to animal lovers- people who own pets.
4. What about the ad leads to that conclusion?
- It shows that people who really love their pets will keep them warm, for instance going for a walk outside.
14. Is this ad closer to Fantasy or Reality?
- This is definitely closer to reality because some people do love their pets like they are their children and they will do anything to help keep them warm.
8. What techniques of persuasion are used?
- They are using adorable puppies in this add which gives a warm and fuzzy feeling. They also use everyday people which makes it reality.
15. Does it use stereotypes?
- The only stereotype that we found as a group was that throughout the whole add there are no men putting a Snuggie on a puppy. They were all women so this could give off that only women use things like this.
We used information off of http://medialiteracyproject.org/deconstructions/snuggie-dogs
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