We chose to look at the add, "Snuggie for Dogs." We chose this one because it involved dogs which are cute and cuddly and this drew in our attention.
1. Who paid for the ad?
- The people that paid for this add would be the Snuggie people.
2. Why did they create this ad?
- To sell more Snuggie's to pet lovers.
3. Who is targeted?
- The group that this is targeted to animal lovers- people who own pets.
4. What about the ad leads to that conclusion?
- It shows that people who really love their pets will keep them warm, for instance going for a walk outside.
14. Is this ad closer to Fantasy or Reality?
- This is definitely closer to reality because some people do love their pets like they are their children and they will do anything to help keep them warm.
8. What techniques of persuasion are used?
- They are using adorable puppies in this add which gives a warm and fuzzy feeling. They also use everyday people which makes it reality.
15. Does it use stereotypes?
- The only stereotype that we found as a group was that throughout the whole add there are no men putting a Snuggie on a puppy. They were all women so this could give off that only women use things like this.
We used information off of http://medialiteracyproject.org/deconstructions/snuggie-dogs
Thanks Krista! This submission looks good. Your group included all the required pieces - being a dog-owning woman, this ad would not sway me to buy one of these for my husky. I do think they are goofy. :)
ReplyDeleteSo cute! My pug would love that! And while they are cheesy, my pug hates being cold, and would probably put up with it for longer than a millisecond....
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