http://www.youtube.com/watch?v=ZX8-5hU1cr8
1. Who paid for the ad?
The wheat thins company paid for this ad.
2. Why does the company need to do the ad?
The company needs to do the add so they can sell more wheat thins out in the market.
3. What group is targeted by the ad?
Anyone who loves wheat thins is really being targeted by this ad. Also I think anyone who likes Family Guy, it is a popular show so the wheat thins company really used that to their advantage.
8. What techniques of persuasion are used?
The characters are saying "wheat thins" over and over again (total of 21 times) and they want you to keep that in your head so it kind of sticks with you. Also they are sort of fighting over the wheat thins which makes them seem delicious.
12. What is not told?
This commercial doesn't tell how much the wheat thins are or what kinds they sell. From my personal knowledge I know they have many flavors but here it doesnt show or say it.
14. Is it closer to fantasy or reality?
I would say this commercial is more of fantasy because dogs cant talk with humans.
15. Does it use stereotype?
This commercial doesn't use any stereotypes that I saw.
I wish I would not have read about wheat thins. I am not eating carbs and just reading about Wheat thins and reminding me that there are many different kinds is making me want some!! I love the tomato basil!! Yumm!!! But I must fight through my urge!!
ReplyDeleteI think they used the family guy characters because stewie says cool whip the same way as wheat thins and its hilarious. & he is also famous character on family guy. I agree that the commercial doesnt tell what flavors of wheat thins there are and also they do not tell us the nutritional content for the snack.
ReplyDeleteInteresting commercial choice =) Perhaps my question is what station would this be aired on? I would assume the same station that family guy is on? What I dont understand is why they limit themselves in the commercial by not giving specific information such as what kind, or any ACTUAL information.
ReplyDeleteI really think food commercials are fascinating. Food is the largest industry, and everyone needs to eat. I think it's interesting that food commercials find the need to use other methods of persuasion that just that it's food.
ReplyDeleteWheat thins are awesome!! I'm surprised that they used family guy to commercialize this tasty snack. I wonder if they only showed this commercial on fox and cartoon network.
ReplyDeleteThanks Krista - you seem to have many Wheat Thin lovers as readers.
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