This commercial is about M&M's becoming a snack. They try fighting back and it doesnt work. :)When I first saw this commercial I couldnt help but to laugh hysterically because I thought it was super funny. I hope you guys enjoy it.
1. Who paid for the ad?
The M&M Company Pays for this ad to run on television.
2. Why does the company need to do the ad?
The M&M Company needs to do the ad to help sell their product. Many people watch television so they thought of this commercial to play throughout the day. I know that personally I have seen this a few times now and think it is just hilarious.
3. What group is targeted by the ad?
I believe the group who is targeted by this ad would be teens and grown ups because you have to be able to determine what they are saying so that you get the concept of it being a snack. Also I think it is targeted to anyone who likes chocolate.
4. What about the ad leads one to that conclusion?
At the begining of the commercial you know the people are searching for a snack. When he opens the cuboard you see the M&M's and you know most likely they are going to be the snack. This leads to one of them in the bowl at the end.:)
8. What techniques of persuasion are used?
I think many techniques of persuasion are used in this commercial. For one its very funny and it gets people laughing. Second, it comes off that this can be a snack for people; many people throughout their day eats snacks and next time they need one they might think of this commercial. And third at the end they show you that they have more flavors or kinds to try.
12. What is not told?
In this commercial it does show a few kinds that they sell, however it does not say where to buy them from. It also doesnt state how much they usually sell for. Lastly it doesnt say what bag sizes they come in, because M&M's are one of my favorite candy's I know they come in different size bags, however this commercial does not say that.
14. Is it closer to fantasy or reality?
This commercial is definitely closer to fantasy because M&M's dont talk and could never throw anything at you.
I personally dont like M&M's and I do think that they overdo the advertisments just to sell there products. You can even have a personal message or picture on m&m's for parties and such. which is cool but its just a way for them to get there product out there.
ReplyDeleteI laughed when I first saw this as well! I love M&Ms and some of the commercials are hilarious in my opinion(like the Super Bowl commercial with the brown M&M). Yes, they are trying really hard to sell their product, but in some cases they do not give the kind of information you describe above(kinds of M&Ms, bag size ranges, etc.). Great job =D
ReplyDeleteI love M&M's and I thought this commercial was really funny!! I'm glad you put it up here because it made my morning. In fact I think I'm going to go look at a bunch of M&M commercials when I get bored. Your Deconstruction seems to be spot on, good job.
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